A recent report by JupiterReseach has shown that marketing people are being slow to adopt social media communications as they do not feel they have the ROI metrics and case studies necessary to evaluate and recommend the technique as part of the communications mix.

This makes the work of the MeasurementCamp group even more important. This is a group of agencies (PR and digital agencies plus analytical tool people) and end users who meet monthly to look at the the measurement of social media and WOM campaigns and to share best practice.

If you are interested in participating come along to the next meeting on 3rd September, 2008 - 10am till noon at Fishburn Hedges in London.

Check out the resources section on the Wiki for case studies and tools.