I spoke yesterday at the Unicom Social Media conference called 'Web 2.0 and Beyond: Applying Social and Collaborative Tools to Business'.

Due to a prior business commitment I was unable to attend Day 1 on Wednesday. The good news is that all the presentations have been audio taped and are already available from a website. In fact they were uploaded with 15 minutes of each presenter ending their speach.

At the last count at 5pm on Friday 178 people had visited the pages and 20% had played an audio file.

Last years conference was also audio recorded foe podcasting. Over 2k people listened to the podcasts. All through word-of-mouth marketing.

(Disclosure: I work for Focus who produce the podcasts for Unicom)