Great video from Dell. They explain how they are using twitter to drive sales and cross link blogs and web sites.

One statistic that was mentioned towards the end that was particularly interesting was how many people found out about part of the Dell websites doing special offers via twitter. They quoted 30%. What is also interesting was how they have changed the process of using twitter (embedding the discount coupon code) and the timescale of the offers (from that day to a week) to maximise sales.

Any company looking for yet more ways to help boost sales and revenue should check the video out.