Heather Gorringe was recently featured in The Sunday Times being interviewed on How She Made It. Taking an initial £15,000 investment she has turned it into a £3m annual turnover business. Check out her mail-order site at Wiggly-Wigglers.

I interviewed Heather for a video podcast while we were both speaking at the recent European Podcasting Summit in London. 

If you want an additional insight into how Heather made it then watch here. You will hear how she has used audio podcasts as a way to help her become a global brand.

Wiggly has embraced social media and now has its own Facebook group.