
An interesting post by Debbie Weil. She quotes research by communications firm Bordeur into the use of blogs by journalists.
Here are some highlight findings of how journalists use blogs:
- 78.3% use them for story ideas/news angles
- 76% use them to get an insight into topics
- 46.9% use them for speed of breaking news
- 57.1% read blogs 2 -3 times per week
- 27.7% have their own blog
- 16.3% have their own social networking page
- 71% have a list of blogs they read regularly
- 52% use Google as the search engine when identifying blogs
Reasons they use blogs:
- 74.1% speed
- 68.6% availability of information on subject matter
- 61.8% establish tone of 'conversation'
They have less trust in blogs as having a strong editorial policy or being accurate but rather see them as a source of stories and information to follow-up.