An interesting interview with Jim McCarthy, CEO of Poundland in RetailBulletin.

Via my work with BOTTLE PR we have been helping Poundland with their social media strategy. So far in 14 weeks the blog has attracted over 14k visits (1k per week) with over 43k pages being viewed. In addition to this direct readership an additional 20k+ people have visited the Poundland web site via 3rd party sites compared to the same period 12 months ago before the blog started.

Taken together this means that almost 35k people have been engaged with via the social media campaign. Looking at Cost Per Click we are running at about 17p. The average time spent on the blog by each visitor is 2.8 minutes.

(Disclosure - I helped develop Poundlands media strategy)