As it says Broadcast Yourself. Or maybe that should be Watch Others broadcast themselves. That is the power of social media.
As Marshall McLuhan (1911 - 1980), the Communications and Media academic researcher said "With telephone and TV it is not so much the message as the sender that is “sent.”
He died before the internet became such a powerful communication platform so I am sure he would not mind me editing his statement slightly:
'With the internet and online video it is not so much the message as the sender that is sent'
A press release comScore yesterday reported that 80% of internet users (aged 15 and older) streamed video in April 2007. A total of 10% of their time online was spent watching video.
The study measuring video consumption in France, Germany, UK and the USA shows UK consumers are number 1 in terms of percentage watching but France leads on total time spent watching them at 13%. The UK beats all countries again with the total number of streams initiated.
Where are people accessing the video streams from?
- Google - 608m (includes YouTube)
- Yahoo! sites - 58m
- BBC - 32m
- Fox Interactive - 26m
- Microsoft - 17m
Marshall McLuhan (1911 - 1980)