We get involved in some great communication projects. We are still awaiting the commission for a month long shoot in somewhere hot in the middle of Winter on an annual contractual basis. Until then we do other stuff....
One recent project we have just been finally editing in the studio is for an industrial product. Our brief was to create a communication tool that would educate and train as well as promote the product and brand. It needed to fit in with the overall corporate brand design but we were to host the video on our site.
The filming was a mix of 'in-studio' and on location shots. We also had a number of still images that needed to be included.
The final product can be seen here. You will see that the video hosting page looks exactly like the company web page in format and links back to the site. This allows total flexibility without the client having to worry about their server capacity or performance. The client can create a 'button' on their site so people landing on the home page can access it simply or just direct 'traffic' to the hosted page safe in the knowledge that people will think it is part of the main site and have 'click-access' back.
We are currently tracking web traffic and will update you in a later blog.