Starbucks is the latest large corporation to open itself to 'Ideas' from customers.
What do they think of the response so far? As they say on the site....
"....We are completely thrilled at the number of ideas (thousands!). We are stunned by the level of conversation (half of the top 20 ideas have 50 or more comments each -- 50!). We are stoked by the amount of participation (tens of thousands of votes).
When I first announced MyStarbucksIdea on stage at the annual meeting on Wednesday (two days ago), we instantly starting seeing traffic jump in leaps and bounds on the site. At a little after noon, just for curiosity's sake, I counted 10 ideas that were time-stamped in a 2-minute timeframe. We kept refreshing for the next hour and it never dropped off...." Chris Bruzzo, Starbucks