Barclays International are starting to use podcasts to provide information targeted at business people moving to and from the UK. They have a well designed site and are promoting future planned podcasts on it which is a nice touch to help generate and maintain an audience. They are providing audio and video versions.
Three improvements I would suggest.
- Thumb nail picture of the presenter and a link to their bio. (We have found people like to see who is speaking and know what is their experience and background. Strange when you can see a video of them anyway but always helps improve click-through especially on audio only podcasts)
- An RSS feed on the site so people can subscribe (I may have missed it but I couldn't see it and will help generate an audience)
- Put a note on how long the podcast will be (they are perfect at about 5 minutes - but people like to know before they download or start playing)