A US based newspaper group, the Chicago Sun-Times News Group, has used Pluck to build readers forums, blogs and communuties.

As with any organisation an active customer base is essential to maintain loyalty and allow 'up-selling'. In these challenging times for newspapers with declining circulation and advertising revenue having a community will help reduce this decline. The big question is - 'can it halt it'? Judging by the lack of newspapers being bought by the younger generation I doubt it. Todays 16 - 30 year old takes most news content online.