As part of our ongoing video and communication services to the South Central NHS Trust Communication Group we have been asked to film the  Water Fluoridation Public Consultation programme that is happening in the Southampton area.

We initially produced an information video explaining the situation and possible action that could be taken. This was added to the NHS web site.

We have now been asked to film one of the public meetings in Southampton which is happening Monday 20th October. For details of the debate see the article from Dentistry.co.uk

On the 20th we will have a multi-camera crew with a vision mixer taking the feeds from the public meeting. A video editor/producer will mix the feeds in real time and so in effect reduce (or remove) the need for post-production editing. We do have the option to stream the whole event live to the internet but we are not doing it in this case. What we will do is produce the video from the event and help South Central to put it online for people to see who could not make the event. That way they can maximise the value of the event by increasing their outreach.

As we have seen from previous experience you can expect up to 20x the number who attended the event itself to watch the online version. This really starts to change the ROI calculations. For a public body like the NHS it is important that they maximise enagagement with the public to ensure that the consultation is as wide as possible.