So how are US CxO's using social media tools and digital technology? (Thanks to Steve Ruebel via his twitter account)
A new research report from IPSOS MediaCT details the information. The full pdf is here. Highlights from the report:
- 71% own cellphones with cameras and multi-messaging,
- 68% own laptops.
- 40% own iPods.
- 36% have Blackberries
- 68% have downloaded videos or clips from websites or received email newsletters/alerts on their computers.
- 49% have streamed or watched broadband videos from websites on their computers.
- 78% make flight/hotel bookings online
- 57% regularly buy products or services online.
- 72% believe keeping up with the latest technology is vital to the success of their businesses
- 30% read blogs
- 4% contribute to blogs.