An article in the AsiaTimes says that internet connected consumers in China are increasingly using 'cloudclout' (taungou) to help their purchase decisions. Online recommendation through WOM which fits in well with Chinese culture and social practice.  

I love the word 'crowdclout'. Sums up what retailers actually feel. Consumers banding together to share information on what is best to buy.

I took to heart what a Chinese friend said to me years ago. Want to go eat the best Chinese food in Soho/China Town? Go to where the Chinese families eat. It may not be the smartest one on the street but it will serve the best food at good prices. Beware of ones frequented by only young Chinese - they maybe less interested in good food and more in latest 'hot spots' to be seen in. The advice has never failed me.