Online sales in July hit £4b according to a report in Computer Weekly. This is 15% of all retail sales.

The research showed that multi-channel outlets (Waitrose, Tesco etc) have grown to match pure online outlets (Amazon etc). The resport says the biggest challenge going forward is for competitors to differentiate themselves by offering a Web 2.0 social media experience and for the industry to address the security and identity theft issues that stops many consumers buying online.