Twitter has proved itself to be a great tool for 'breaking news'. Instant updates from 'citizen journalists' anywhere where the action is and as it happens.

Now with Number 10's Twitter feed and updates we are getting news of Odama's visit as it happens - from the inside. Check out the pictures on Flickr and also the publics tweets on Twitter and videos on Qik. The press are out in force. But they are not necessarily feeding 'live' unless they link back to the studios and then the 'live' is only applied to the allocated slot in the programme.

Company lesson? Want to squeeze that extra bit of coverage out of some event or marketing activity then start to Twitter, stream video and create podcasts. What to increase on that? Invite some bloggers along.