As a business if you have been wondering about the use of webvideo and video podcasts to communicate with employees or your customers here are four bits of information to factor into your decision making process.

• Broadband charges reducing – meaning more people will upgrade top speeds that makes multi-media data use possible (60%+ already on broadband according to the last Ofcom survey)

• BT’s plans for fibre optic connections – increased speed will allow even greater use of on-demand video (but maybe not rural areas with limited demand)

• The BBC’s announcement of hitting 75 millions streams via their iPlayer plus….

• Virgin Media announcing 10 million streams via their TV implementation of the iPlayer – showing downloading and consumption of video is becoming more mainstream with consumers.