GM Europe has established a social media 'press room'. With information online in the form of text, images, video and photos it also has suitable RSS feeds. It is simple but effective.

For companies unsure how to best use social media it demonstrates that it is possible to use simple and effective materials already available. Actually many members of the press do not want an over-complicated, marketing 'spun' site but rather simple information and the ability to engage in conversation withe senior management.