In view of all the recent surveys on engaged and disengaged employees and customers I am watching with interest what Steve Clayton is up to at Microsoft and how he is using Hugh MacLeod.
Steve in his most recent post pointed to a great mission statement and site. Check out the video mention at Inside Cranium as well as read the document.
Somehow I cannot see many corporations going as far as they do (a CEO with a funny hat on? I did work with a CEO who opened an industry conference by walking on stage with a lion!) but notice a few key things mentioned in the video that goes to the heart of the matter:
- Engaging employees so they look forward to work
- Creating a stimulating environment to work in
- Having a culture aligned to business goals
- Acknowledging peoples contributions and celebrating them publicly
It is worth checking out Richard Taits blog and the web site generally to see how they communicate with employees and customers alike. From the blog, the sharing of what he looks at for inspiration you can get an understanding of him as a person and what drives him in business.