Great post from Neville Hobson on how Dell creatively used twitter and webcasting to maximise outreach at yesterdays product launch event. Not only does it engage with a bigger audience at the time but it creates an online buzz and ongoing WOM marketing.

Dell is very active in community engagement already with Direct2Dell, and IdeaStorm.

What is even more exciting is that there is nothing Dell is doing that could not be copied by anyone else.