AdWeek is reporting CondeNet (part of Conde Nast) is 'repositioning' its social networking site Flip into a series of applications on 'main-stream' social networking sites like Facebook.
When it first launched Flip it thought that it could create an online community based upon the readership of its popular teen targeted magazines. It's miscalculation was how much time teenagers would have to invest in multiple social networks. Most people tend to gravitate to where other people are hanging out.