The Unicom conference on 'Web 2.0 and Beyond: Applying Social and Collaberative Tools to Business' is happening next week in London on 5th and 6th March.

Over 2 days a number of speakers will talk about their experiences of using social media. I will be presenting a case study on Poundland (a UK retailer with 164 stores) on behalf of their PR agency, BOTTLE, and the ongoing project using blogs, social networking and Forums to help retail sales volumes.

The speakers are:

• Lee Bryant - Headshift
• John Davis - BT
• Will Wynne - Arena Flowers
• Ed Michell - iShed
• Claire Reddington - iShed
• Crispin O'Brien - KPMG
• Ian Hughes - IBM
• Joyce Lewis - Southampton University
• Tom Ilube - Garlik
• Ian McNairn - IBM

The conference is chaired by Dave Gurteen of Gurteen and Associates.

All the speakers have given interviews on what their presentations on Web 2.0 and/or social media will cover.

All presentations at the conferences will be recorded and made available shortly after it ends.

To listen to last years conference visit this page

Focus Business Communications have recorded all the pre-interviews and will also record all the conference presentations as they did last year.

(Disclosure: I work for BOTTLE PR and Focus)