Further to my earlier post here is Will McInnes take on the meeting giving much more detail in his blog post about the aims and work-in-progress of the group and how others can participate.

If you are at all interested in social media its use, value and measurement/ROI do check out the measurementcamp wiki and make a date to come to the Coach and Horses in London on June 4th 2008. We will be in a room on the 1st floor above the pub. If the pub doors are closed just knock and go through the bar and up the stairs to find us. Coffee and good conversation will be found...