There has been a lot of academic research showing how effective audio and video podcasting is.

It is no suprise that Uiversities around the world should be using iTunes (there is a dedicated Education channel there)

The latest to announce lectures via iTune podcasts are:

Griffith University, Australia

University College, London

Otago University, New Zealand

How can businesses use podcasts? This is how are some of our clients are using podcasts.

• Information on new products and services to employees
• Education of service and support staff of technical matters
• Updates on new business processes to employees
• Management updates to employees ('cascade' communication to ensure clarity of information) 
• Sales and marketing tools to consumers
• Communication tools to channel partners (helping support and service indirect sales channels) 
• Creating a visual and oral historical record