If you care about your brand - and I would argue every manager in a company should - then you should be familiar with the terms conversation marketing, crowdsourcing and the long tail. If not or still wondering how it all fits into 'traditional' marketing and PR then read this great post from Tim Leberecht.

Tim writes about the Conversational Marketing summit held in San Francisco in September. Check out the site as it has videos of the presentations. The event was organised by Federated Media.