Post by Ogilvy PR on the value of having a company video strategy.

Couldn't agree more...

Technology has moved faster than video production in many ways or at least how companies think about using it. When a corporate video is mentioned most people usually think mass distribution DVDs with extra postage and packing costs.

Internet or mobile phone/PDA delivery is now feasible so it is opening up a whole new world of communications.

Where would I use video in corporate communications?

• Training and education (must make every list list but how about refresher courses or updates and not just the 'set-piece' one off course? With so much health and safety regulations why not create a resource library so people can watch 'on demand'))
• Virtual Open Days for potential employees and graduate recruitment (costs enough to organise so why not make it available 365/24)
• Employee communication (video senior management teams messages to staff to ensure the message cascades through. This is especially true at product launch events. Sales team goes off to get trained but sales admin, customer service and others miss it. Why not capture it and use it for further communication.)
• Customer communication - marketing and technical support (use it as a pre-sales and post-sales tool. Why produce a white paper without a video introduction or presentation. If a picture is worth a 1000 words how much is a 3 - 5 minute video worth?)
• Channel communications (if selling indirect why leave your distribution partners out of it?)