A global survey* on how businesses are using Web 2.0/Internet technologies has just been completed by McKinsey, the management consultancy organisation.
They analysed company satisfaction and experiences with previous internet technology investments and what the attitude to Web 2.0 was.
Key findings:
What’s next in Europe for Web 2.0?
Web 2.0 tool
% use/plan to use
Peer-to-Peer networks
38
Collective Intelligence
35
Social Networks
30
Blogs
26
Wikis
23
RSS
20
Mash-ups
8
How does that compare globally?
Europe
Asia/Pac
China
India
USA
1
2
3
4
=3
=4
5
6
Mash-Ups
7
Note: I personally see Wikis as being a collective intelligence technology however you could also see products such as Lotus Notes and other Groupware products and collaborative databases and Knowledge Management Systems as being Collective Intelligence systems. Collective Intelligence systems should have some element of decision support or business improvement analysis and not just be a source of ‘raw’ information. For example Amazon uses your own and other customer purchasing behaviour to make recommendations for purchase. Where it does go a little awry is that it cannot differentiate purchases for gifts and self purchase. Having bought computer games for nephew a few years ago I keep getting selections and updates. Not relevant now.
What will Web 2.0 tools be used for?
75% - Internal collaboration and communication
70% - Interface to current and new customers
51% - Interface, communication and business processes with suppliers/partners
Which industries are planning to be most active? (% of market segment planning to invest)
77% - Retail
74% - High Tech
70% - Telecoms
63% - Financial Services
53% - Pharmaceuticals
* 2847 executives responded worldwide in January 2007. 44% hold CxO positions.