John Chambers, CEO of CISCO has done a video podcast. Check it out on the Cisco blog.
I have long been an advocate of a CEO and the senior management team using audio and video to help get their message across to internal and external audiences. While there is always a place for the corporate ‘state-of-the-nation’ video with a full crew and studio in use, there is a lot to be said for a straight forward conversation. Look at John in his formal 'suited and booted' picture on the web. Now look at John in the video - just like you would see him in a staff meeting.
Many years ago I was in Corporate Communications and had to run the monthly and quarterly employee updates. We made extensive use of video to capture senior executives feedback on what was happening. In those days it was a major exercise as everything had to be physically distributed to the local offices on tape. We still had to get all employees into their local office to access a video recorder as not everyone had one at home. To be honest with almost 2000 employees in Europe we just did not have the budget and logistics resources to send tapes to everyone anyway!
Today those logistic worries and costs have reduced to almost zero. Using the internet and broadband video and audio feeds can be delivered to a desktop wherever people are based.
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