Cadbury's CEO Todd Stitzer has said that the monkey ad (see my easrlier posts) has helped lift yearly sales.

One comment that Todd makes is that the viral campaigns have helped engage with a younger audience. I totally agree with that. He also says that TV advertising suits 35+. I would disagree with that. All age groups are now well represented online.

The report in the Times also mentions that they are commissioning another ad from the agency that produced it. My advice. Don't bother. The chances or scoring so well again will be hard. With over 100 'mash-up' versions of the original ad why not take the money being paid to the agency and have them come up with a viral competition. The best ideas are showcased on a Cadbury web site and the winner (chosen by the public) gets to work with the agency to produce it as a TV ad. Now that would really engage people!