Interesting article in AdAge about how women use blogs...

Some highlight statistics:

• 35% of all women in US aged 18 - 75 that go online participate in blogs weekly (read, write or comment)

If a 'heavy' user of the internet this increases to 53%.

Why do they participate in the blogosphere?

• 46% for fun
• 41% to get info
• 40% to socialise with friends and family
• 34% to keep updated on specific topics
• 28% to connect with others

That is a lot of online conversations. What is being said about your products and service? How well is your online brand reputation holding up? Unsure? Certainlt worth checking out!