Yet more research (via Podcasting News) indicating that traditional TV is now showing the same decline as traditional press as more and more people move online to consume news and entertainment.

For companies using press and broadcast media to advertise to the market they will need to start to seriously look at online content delivery. The global brands have already started to look at creating platforms targeting 'communities of interest' where people can interact with the brand and each other. This investment in 'customised communities' is bound to increase as traditional media continues to lose its audience. The loss of ad revenue can only speed this shift.