Check out our podcast interview with Shel Isreal. Shel is the co-author with Robert Scoble of the book, Naked Conversations - the top selling book of corporate blogging.

In the interview Shel compares progress in the US to Europe. In the US the take up of blogging has not been as fast as they both thought but he does point out that in whilst in February 2006 only 2 Fortune 500 companies were blogging - by October 2006 that had grown to 36. But this still means that over 90% are not blogging.

He sees traditional marketing and communication practies as the causes of delay but feels that the pressure from consumers will force a change of attitude.