In the latest edition of 1to1 Weekly Dr Martha Rogers says a recent US report highlights CEO's are again focussing on the customer. As she puts it...
"After years spent dealing with issues revolving around governance and regulatory changes, CEOs at public companies are focusing more on a long-overlooked aspect of their business: customers."
Source: 3rd Annual NYSE CEO Report
The key part of Martha's article says
"For example, CEOs are planning greater investment (both budget- and time-wise) on managing customer relationships than in the past. The importance of sales growth -- driven by customers -- as a performance measure has increased by 11 percent since the prior study. And on the strategic side, brand, reputation, and investments in corporate social responsibility -- all focused on winning customers -- are increasingly important. CEOs continue to recognize the costliness of losing customers."
Remember Me