In the just published 2008 PRWeek/PR Newswire Media Survey (Source: WOMMA blog) 73% of journalists said they use bloggers as a source of information as part of their research.

What does this mean for companies?

They need to be either self blogging or engaging in conversations with bloggers or they are going to be missing two important elements in the communication mix - bloggers (about 10% of total population online) and the media themselves.