A busy day in the studios.
We had almost 1 hour of video from the shoot last week to edit into 3 videocasts of 5 minutes each. All of them have different target audiences so the story boards and style is different.
One is for an internal audience only. The members of the Company of Information Technologists although working in IT in the City of London are based around a wide geographic area. The Company has the equivalent of a Chairman. They are called a Master and serve a 12 month term. Usually they update the members of progress during their term in office via a letter in the in-house magazine. This is published 4 or so times per year. Why did they want to do a videocast? Speed, authenticity and cost effectiveness.
Another videocast will be used as a ‘virtual’ presentation at the European Podcasting Summit. The client was asked about their interest and uses of podcasts to help their communication strategy. The replies have been recorded and will be used to help explain the application and benefits to an audience of other organisations.
The 3rd vide shoot will be used as a webvideo to be used on the Company of Information Technologists web site so site visitors can get a 'presentation' on the company. This online presentation is a powerful tool.
Finally we were able to film in the oldest surviving church in London - the Priory Church of Saint Batholomew the Great. Started in 1123 it serves the local parishioners of Smithfield’s and the surrounding areas as well as being Church to a number of local Companies. We were given an excellent tour by the Reverend, Dr Martin Dudley. It is a wonderful Church and due to its age it has been used as a location shoot for many TV programmes as well as major movies.
Two of the three will be available to the public. The other one – aimed at members – will be used on the Companies Intranet.
Finally we recorded a podcast with Heather Gorringe of Wiggly Wigglers. They are podcasting and blogging veterans. They are a mail order business that has actively adopted e-commerce and web sites plus e-mails and newsletters. They started podcasting in mid 2005 and now have a word wide audience. Heathers answer to my question about the benefits and reaction to podcasting was that the community they had built up previously just loved them. For the audience it was the authenticity and directness of actually hearing the person speaking. It humanised the company and the individual. A lot can be conveyed by a companies web site and the way it does business. A blog can give you more of an insight. But actually hearing them speak puts 'flesh on the bones' so to speak.
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