An interesting situation at Littlewoods. Apart from proof again that viral online marketing can work - in this case generating 3k extra sales - it does make you wonder about the way some retailers could be using this type of promotion.

The report highlights the fact that by making it look like the special discount codes have been used incorrectly Littlewoods are legally able to re-charge the £25 to customers. Now how many people only bought because of the discount? A PR disaster in the making?