I have just discovered that the Waitrose MD, Mark Price has started a blog called 'The Grocer's Blog: Not So Chubby' charting his diet and general business information. It is a great read.

This is how he introduces it on the Waitrose web site...

' I am passionate about quality food and, like all the Partners in Waitrose, I am passionate about my job as a Grocer. Through this blog, I hope to share my thoughts, expectations and experiences as I journey from 'chubby' to 'not so chubby'. I’d love to know what you think too.'

I talk to a lot of senior managers in companies about blogging and social media. Many worry about allowing blogging by employees let alone considering they personally should do so! 

Maybe they should read Marks blog postings and see what comments he is getting back from customers and the public generally. They maybe pleasantly suprised.