At the Unicom Social Tools for Business Use conference in London today and tomorrow.

A great range of speakers this morning. To listen to what they had to say check here (www.focus.co.uk/unicom)

• Lee Bryant shared his experience of how industries and businesses are using social media tools.
• Sue Charman demonstrated a number of social media tools like Twitter and how she used them in her business and personal use.
• Jim Moffat talked about virtual teams and what techniques can be used to ensure maximum effectiveness.

We are doing 'real time' audio recording uploads at the event so that within minutes of each presentation an audio file is available to listen to. This way knowledge from the presenters can be shared to a wider audience that was able to attend on the day.

I am speaking at the Unicom conference on Social Tools for Business next month (London, July 11th and 12th) and will be sharing our experience of podcasting for clients as a way of getting messages out to internal and external audiences.

I have interviewed a number of the other speakers to find out what they will be talking about at the event. Listen here. This is a good example of how podcasting can be integrated with traditional marketing. A brochure is great but to hear the actual speakers and learn from them directly what they will talking about is very powerful. A sort on 'audio brochure'.

We hope to be recording and interviewing more of the speakers at the event itself. Check out my blog next month.

I have just been contacted by Unicom, the organisers. An even more interesting line up with three additional speakers....

• Lee Bryant, Headshift
• Steve Bridger, nfp2.0
• Holly Stewart, IBM

The original line up:

Kevin Anderson, Guardian
Suw Charman, Open Rights Group and Social Software Consultant
Kurt Lyall, Tagseasy
Ian McNairn, IBM
Jim Moffat, Smith Ivanson elastictime Ltd
Adrian Moss, Focus Business Communications
Brad Meyer, Business Coach and Consultant
Lyndsay Rees-Jones and Ed Mitchell, CILIP [Chartered Institute of Library and Information Professionals]
Chris Vallance, BBC
Sam Watkins, BT

Interesting line up (exclude myself from that!) at the Unicom conference on Web 2.0 and Social Media tools being held in London on 11th and 12th July.

This will be third year running for this conference but the first time I will be speaking. The event is being hosted by Dave Gurteen which will be nice as I have known Dave for near on 25 years since we started at Lotus together.

The topics being covered over the 2 days are very comprehensive.

Key themes will include:

· How Blogs, Wikis, Social Tagging, Instant Messaging etc change the traditional models of managing knowledge and how they can support purposeful   social networks
· Google and beyond: advances in search engine technology and use
· Combining Video and Blogs for greater employee involvement
· Developing and maintaining communities
· Social Tools and the Not-for-Profit Sector: Overview of take up and measuring the impact
· Why IBM and other organisations are investing time and money in Virtual Worlds
· The use of podcasting and RSS feeds to target customers with clearly defined interests
· Twitter, Jaiku. Does microblogging have a role in business interactions?
· How to plan a strategy for encouraging use of social software in business
· Protecting organisational reputation in an open culture

Speakers:

Kevin Anderson, Guardian
Suw Charman, Open Rights Group and Social Software Consultant
Kurt Lyall, Tagseasy
Ian McNairn, IBM
Jim Moffat, Smith Ivanson
Adrian Moss, Focus Business Communications
Brad Meyer, Business Coach and Consultant
Lyndsay Rees-Jones and Ed Mitchell, CILIP [Chartered Institute of Library and Information Professionals]
Chris Vallance, BBC
Sam Watkins, BT

Disclosure: I am speaking on podcasting but am not being paid a fee.