The Podcaster - Second Life

Secondary strike action is banned in the UK. But what about in Second Life?

VNUnet is reporting that IBM has a Second Life strike on its hands. IBM has been active in Second Life for some time. A dispute with their Italian business office in real life has resulted in workers picketing the IBM offices in Second Life.

CRM 2.0? So where does CRM go next?

I spent a lot of time in the 1990's working on CRM istrategies and deployment with Peppers & Rogers, Siebel, Pivotal, Onyx etc. One of the biggest issues was transactional information versus real engagement. In many cases the CRM was not really a 'relationship' at all but data warehousing and analysis. Very useful for sales and marketing targeting, deduplicating data collection procedures and great to have details of customer interactions when dealing with a support query. How does Web 2.0 and the concept of social media tools take CRM forward? This is a question I asked Paul Gillin (author of the best selling book ‘The New Influencers’) in my interview with him.

This topic of Web 2.0 and CRM was covered at the recent Gartner conference.

Traditional media using blogosphere to create a buzz on future stories

An interesting use of blogging to pre-sell a story. Shows how old media, in this case The Economist, is actively using new media to help them.

9/25/2007 10:39:05 AM (GMT Daylight Time, UTC+01:00)

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Business struggles to make sense of social media

You either get it or you don't I suppose.

While the Telegraph is reporting on how ‘more than 70% of (UK) businesses have barred’ social media sites like Facebook as they are a drain on employee productivity, others are actively encouraging employees to use them or are using social media themselves. This weeks HR Weekly Bulletin reports on recruitment company TMP conducting interviews in Second Life.

This is an extract from the HR Weekly:

"Recruitment consultancy TMP Worldwide is to conduct the first ever job interviews in virtual world Second Life. Interviews will be carried out for three clients - Yell, Royal Bank of Scotland and KPMG. TMP is using is (sic) Second Life Island for recruitment."