Like the next person I now 'zone out' interupt ads. If I read a magazine or paper I flick past them. If on TV I change stations using the remote. My kids progamme Sky so they watch programmes in batches and mainly ignore ad breaks.

When would I welcome an 'interrupt' type ad? Going to a business meeting and having a little while to spare I would love to have a coffee or maybe somewhere I could meet up for a breakfast or lunch. Flying to another city in mainland Europe it would be nice to get information on local facilities - with or without special promotions. I could of course look up TripAdvisor or read a Lonely Planet Guide but I somehow I never find the time unless going on holiday. For me a mobile phone based information update would be great.

Am I alone in being happy to get relevant adverts? Seems not.

So how about an iPhone with video support to get geo-contextual information (advertorial)? I would happily let my Facebook profile be 'scrapped' or even super-enhanced so they know my preferences for food, drink and entertainment. Having booked and confirmed my travel details into my online diary via a Facebook application that also updates my shared work diary it would advise me of the locations to catch taxis (or send me the number to book one), let me know options for breakfast, lunch and an evening meal. Advise me of local bars close to where I am staying and generally be my PDA (Personal Digital Advisor). Would I be happy to have a free service supported via paid ads. Yes. Would I like the option to subscibe and avoid ads. Yes.

Maybe this is the model Rummble can offer? A mix of TripAdvisor, video/audio and text blogs from people who can advise and recommend places plus advertisers delivering targeted ads based upon profile information.