It is just over a week to go until the next EUFIC webinar on their pan-European research project into consumer behaviour and use of nutritional information on food labels.

So what has been the results so far? They have had almost 300 people register to listen on the 5th November.

The results of the September webinar have been amazing. As mentioned in an earlier post the 'listen again' using the recording of the live event has been listened to over 2600 times in just over a month. Considering we only had a specially invited audience of about 50 the post-broadcast version has been taken up fast, far and wide.

We are hoping with more people registering an interest the numbers listening after the event will be even higher.

Looking at budgets it means that cost per listener is now just over 70p. On some earlier podcast the cost has fallen to under the cost of a second class postage stamp. A great ROI.