At the Unicom conference 'Web 2 and Beyond', Joyce Lewis of the University of Southampton talked about their findings that video content is a powerful way to engage with an audience through emotional depth and colour. The ECS (School of Electronics and Computer Science) are now producing video podcasts for internal and external communication.
The day before Joyce spoke Nielsen released its latest findings on the state of social media in the UK.
They found that YouTube had now displaced Wikipedia as the top social media site visited.
Other highlights:
- 63% of all UK people online visited at least one social media site in 2007
- Friends Reunited dropped out of the Top 10
- Half of the Top 10 Fastest Growing sites are video based
To quote Alex Burmaster, Internet Analyst, Nielsen Online in their press release:
"....Social media is a growing and varied culture, providing a wealth of entertainment, information and connections for the increasing number of people being drawn in by its power. The fact that almost two-thirds of Britons online visited at least one of the top social media sites shows it isn’t a niche part of the Internet but is now the backbone supporting its growth....."