It is not often you get to hear or watch a top EU official discuss what is happening with policy.

In an audio and video podcast Robert Madelin, Director General of DG SANCO was interviewed by Dr Josephine Wills of the European Food Information Council (EUFIC) on the EU Platfom for Action on Diet, Physical Activity and Health.

As the EUFIC web site states

"This is the first time that a multi-stakeholder initiative has been endorsed by the College of Commissioners as a legitimate tool in the legislative toolbox....

Mr. Madelin hopes that the Commission’s decision will be endorsed by the European Parliament and the Council of Ministers later on this year. Furthermore, in the current era of “better regulation”, where such initiatives are being observed carefully, he hopes that the Platform concept will be adopted by colleagues both at national and European levels...."

(Disclosure: EUFIC are a podcast client of Focus Business Communications)