Great use of online video. Fans of the Indiana Jones series posted questions on Seesmic and had members of the cast and crew - including Harrison Ford and Steven Spielsberg reply. One of the fans happened to be a journalist who never even went to Cannes. As she says, the video interchange has a dynamic to it that makes it feel more intimate and direct. Not like the stage managed interviews that many stars undertake. The journalist (Jemima Kiss of the Guardian) was in her PJ's when she recorded the question!

Now imagine senior management of a company using Seesmic or similar products to engage with customers around the launch of a new product or service or respond to feedback following an 'open beta' programme. What sort buzz would that create amongst their customer base? How would that enhance customer relations? Imagine you could get some of the design team to also answer questions? Such a 'corporate outreach programme' would have a positive effect especially when senior management is usually so inaccessible to the customer base (and many employees too!)