The Podcaster

Great post into IBM's use of podcasts (thanks to Paul Gillin). Senior management have sensibly not tried to micro manage the process but allowed employees the ability to drive the project forward.

We do all the production work for internal podcasts by another IT multi-national. They use them in the UK for two reasons - logistics and knowledge sharing. Their management at European level uses podcasts to get monthly information and business updates out to the team who are based in offices and 'home offices' across multiple countries. Whilst a podcast can never replace a 'face-to-face' communication it has far more impact than an e-mail. The other use is knowledge sharing. With teams working on projects that may not see the light of day for a while it is easy for parts of the workforce to become detached with what is happening. Podcasts are a great way for these projecst to get some visibility and if employees are interested they can keep in touch with progress.

Employee Engagement | IBM | podcast

11/2/2007 6:56:20 AM (GMT Standard Time, UTC+00:00)

Comments [0] | Trackback

Social Media News Update

Secondary strike action is banned in the UK. But what about in Second Life?

VNUnet is reporting that IBM has a Second Life strike on its hands. IBM has been active in Second Life for some time. A dispute with their Italian business office in real life has resulted in workers picketing the IBM offices in Second Life.

CRM 2.0? So where does CRM go next?

I spent a lot of time in the 1990's working on CRM istrategies and deployment with Peppers & Rogers, Siebel, Pivotal, Onyx etc. One of the biggest issues was transactional information versus real engagement. In many cases the CRM was not really a 'relationship' at all but data warehousing and analysis. Very useful for sales and marketing targeting, deduplicating data collection procedures and great to have details of customer interactions when dealing with a support query. How does Web 2.0 and the concept of social media tools take CRM forward? This is a question I asked Paul Gillin (author of the best selling book ‘The New Influencers’) in my interview with him.