Unilever have introduced a video competition for Pot Noodle. (Thanks to heads-up from Garath Jones of Brand Republic).

A special upload area has been created so people can upload their videos. Challenges will be issued and competitors will have to accept them. The first challenge  is to upload videos of the strangest place you have ever eaten a Pot Noodle. Every entrant will get a prize of Pot Noodles and entry into the free prize to win a Sony games console. Promotion will be via Facebook and the Sun Online. Visitors can vote on their favorite entry.

It is an interesting experiement by Unilever into how they can use social media tools to create and communicate with a community. Judging by previous similar social media based competitions they will get a wide variation on the quality (and taste) of the content submitted but a fair measure of engagement.