The Podcaster

Posts Tagged ‘AXA ICAS’

Focus Business Communications (FBC) were asked by one of their clients – BOTTLE PR - to help one of their clients, AXA ICAS, who were hosting an industry and media round-table discussing Occupational Health and the new ‘Fit Note’ and its impact on business.

The plan was to capture the discussion, transcribe it and produce a series of podcasts. 

FBC’s technical challenge was to ensure that the audio was of high enough quality to be able to create a podcast series that an audience would enjoy listening to despite being recorded in an office environment and not a sound proof recording studio.

One of the biggest mistakes people make on this type of recording is that they try and use a single central mic or a few shared by multiple people and recording onto one single stereo audio file. FBC employed special recording equipment that allowed all participants to have their own microphone and be recorded onto seperate audio channels. Check out the FBC blog post here to see what they did and hear the results on the AXA ICAS site.

The cost of capturing high quality audio is usually far less than the cost of the management time and effort in organising and attending the meeting. If as a result the meeting can be shared with many other people it becomes a very cost effective effort. With a small amount of pre-planning and editing a single meeting can be recorded not only for internal employee education and information but also for external communication. This leads to highly effective ROI.