The Podcaster

Interesting report from informitv about the BBCs iPlayer having had over 100m downloads for two months running (November and December 2009). This is over a 50% increase on the same period 12 months ago.

This increased use (as well as similar ones for YouTube and other platforms)  shows citizens demand for web based video is continuing to grow. Smartphones like the Apple iPhone, which allow mobile consumption of video, can only increase demand as well as creation.

Organisations looking at what social media tools to use to build and engage with online communities should be factoring in the use of video.

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