Podcast popularity grows – forecast to almost double over next 5 years
March 5th, 2009
According to an item in AdWeek the US
consumption of podcasts will contine to grow until almost 1/5th
of internet users will be listening on a monthly basis. The boost is being attributed
to mainstream media organisations producing content.
What a number of podcasters have noticed in the UK is that the use of podcasts is
increasing internally on the intranet as organisations use it for management communication,
training and a form of ‘event record management’.
Posted in podcasts