Archive for January, 2010
Interesting report from informitv about the BBCs iPlayer having had over 100m downloads for two months running (November and December 2009). This is over a 50% increase on the same period 12 months ago.
This increased use (as well as similar ones for YouTube and other platforms) shows citizens demand for web based video is continuing to grow. Smartphones like the Apple iPhone, which allow mobile consumption of video, can only increase demand as well as creation.
Organisations looking at what social media tools to use to build and engage with online communities should be factoring in the use of video.
It is always interesting to learn how podcasts can be used practically. A great post here about using them to learn or improve language skills.
One of the challenges for any production company is to help all clients get maximum value from audio and video podcasts. Some of the organisations mentioned in this post are using exercises and links to other multi-media resources to increase the value of the podcast.